Worth linking to for myself, if not for others:

If you want to know how the conservative message machine was built and what progressives can do to respond, just ask Rob Stein [who] has brilliantly documented [the Vast Right Wing Conspiracy] in “The Conservative Message Machine Money Matrix,” a PowerPoint presentation he has taken on the road across the country, preaching to progressives about the lessons that can be learned and the challenges that need to be overcome.